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Sell from Custom Platform to Amazon - Any Store, Every Marketplace

Connecting a custom or non-standard store to Amazon is harder without a native app. Manual data exports break down quickly as your catalog grows. Koongo gives you the automation layer to keep Amazon listings accurate - whatever your setup.

*Piano gratuito disponibile. No credit card required. Piani a pagamento da 24 €/mese.

Cos'è l'integrazione Custom Platform + Amazon?

Koongo connects your Custom Platform to Amazon via API, automating the distribution of product listings, pricing, inventory, images, and category-specific attributes to every Amazon marketplace you activate. Whether your store runs on a proprietary system, a headless setup, or a specialized platform, Koongo provides the integration layer to reach Amazon without rebuilding your stack. The Amazon Integration Wizard guides you through each step of the connection setup - no custom development required from your side. Once your products are live, Amazon orders are imported back into your system automatically, and inventory adjusts accordingly. You get a reliable data loop between your store and Amazon. Amazon's listing requirements include product identifiers, category-specific attributes, compliant images, and correct variant structures. Koongo's Rules Editor lets you configure the transformation logic that maps your store's product data to what Amazon actually accepts - so listings go live correctly rather than being rejected.

Key Benefits:

What gets your listings rejected on Amazon - and how to fix it

Missing product identifier Amazon requires a valid EAN or UPC code for most products to match your listing to an existing ASIN. Without it, your product cannot go live. Koongo's Rules Editor helps you map your identifier fields correctly before the feed is submitted.

Incomplete category-specific attributes Every Amazon category has its own required fields - watches need Display Type, jewelry needs Metal Composition, apparel needs structured size and color variants. Generic product data that works in your store often falls short of what Amazon's validation requires.

Non-compliant images Amazon requires product images of at least 1000px on the longest side, on a pure white background. Images that don't meet this spec are rejected at submission - before buyers ever see them.

Incorrect variation structure Products with multiple sizes or colors must follow Amazon's parent-child SKU structure. A flat product list that works in your store won't display correctly on Amazon without the right variation hierarchy in place.

Da problemi di connessione a vendite automatizzate
in 3 semplici passaggi

1
Crea il tuo account Koongo, avvia il tuo piano gratuito e connetti il tuo negozio Custom Platform.
2
Configura la connessione a Amazon e automatizza le tue inserzioni di prodotti: non è necessario alcun lavoro manuale.
3
Inizia a ottenere nuove vendite da Amazon. Monitora e gestisci i tuoi ordini direttamente nel tuo negozio Custom Platform.

Perché ora? Cosa c'è in gioco

Se connetti Custom Platform a Amazon con Koongo
  • Raggiungi subito nuovi clienti su Amazon

  • Aumenta la visibilità del prodotto e incrementa le vendite

  • Evita errori che causano rifiuti di inserzioni o vendite eccessive

  • Guadagna tempo e concentrati sulla crescita della tua attività

Se non automatizzi questo processo:
  • Perdi vendite a causa di aggiornamenti ritardati

  • Rischia di vendere più del dovuto o di violare le politiche della piattaforma

  • Passa ore a risolvere manualmente problemi relativi a prodotti o ordini

  • Lascia che i concorrenti pubblichino più velocemente e vendano di più

FAQ

Yes. Koongo's Amazon Integration Wizard is designed to work with any e-commerce setup and doesn't require developer involvement to get started. Koongo also offers predefined templates that simplify feed setup for your Custom Platform. The support team can help you with attribute mapping if your catalog has specific requirements.
Amazon requires an EAN or UPC identifier, title, price, brand, image URL, and product condition for every listing. Category-specific fields vary by product type - apparel needs structured size and color variants, electronics require technical spec fields, and some categories involve brand registry. Koongo helps you identify and configure these requirements for your specific catalog.
Koongo reads inventory changes from your store and pushes them to Amazon automatically. When stock levels change - from a sale, a return, or a manual update - your Amazon listings are updated across all active marketplaces without manual action from your team.
Amazon orders are imported automatically by Koongo and fed back into your order management system. You process them using your existing fulfillment workflow - no need to log into Amazon Seller Central for every order.
Getting started is straightforward once your Amazon Professional Seller account is active - that account type is required for API-based integration. The wizard guides you through connecting your store and mapping attributes. The time to first live listing depends on your catalog structure and the attribute mapping your product categories require.
Yes - Koongo's free plan has no credit card requirement. You can connect your store and explore the Amazon integration before choosing a paid plan. Paid plans start from €24/month.
Yes. From one Custom Platform connection, Koongo manages listings, inventory, and orders across multiple Amazon at the same time. The Rules Editor lets you tailor products and data per marketplace.