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Sell from Custom Platform to Yandex, a Top Russian Online Platform

Getting products from a custom or non-standard store into Yandex's comparison and search results requires a correctly formatted feed, including its native YML. Koongo provides the feed automation layer for any store setup - generating and refreshing your Yandex feed without manual work.

Dettaglio Yandex Inizia il piano gratuito
*Piano gratuito disponibile. No credit card required. Piani a pagamento da 24 €/mese.
Custom Platform
Yandex

Cos'è l'integrazione Custom Platform + Yandex?

Koongo connects your Custom Platform to Yandex by generating a product feed and refreshing it automatically. Whether your store runs on a proprietary system, a headless setup, or a specialized platform, Koongo structures your product data - titles, prices, availability, and images - into the format Yandex needs, including its native YML (Yandex Market Language). Yandex is one of Russia's top online platforms, with approximately 20 million users, offering price comparisons, reviews, and smart advertising to drive high-conversion traffic, plus curated listings and optimized search and display placements. Koongo also offers predefined feed templates that simplify setup for custom store environments. Koongo's Rules Editor and Category Mapping tools give you full control over your Yandex feed. Map product categories to Yandex's structure, filter which products are listed, apply pricing adjustments, or modify attribute values. All rules run automatically on every feed refresh after initial configuration.

Key Benefits:

Da problemi di connessione a vendite automatizzate
in 3 semplici passaggi

1
Crea il tuo account Koongo, avvia il tuo piano gratuito e connetti il tuo negozio Custom Platform.
2
Configura la connessione a Yandex e automatizza le tue inserzioni di prodotti: non è necessario alcun lavoro manuale.
3
Inizia a ottenere nuove vendite da Yandex. Monitora e gestisci i tuoi ordini direttamente nel tuo negozio Custom Platform.

Perché ora? Cosa c'è in gioco

Se connetti Custom Platform a Yandex con Koongo

  • Raggiungi subito nuovi clienti su Yandex

  • Aumenta la visibilità del prodotto e incrementa le vendite

  • Evita errori che causano rifiuti di inserzioni o vendite eccessive

  • Guadagna tempo e concentrati sulla crescita della tua attività

Se non automatizzi questo processo:

  • Perdi vendite a causa di aggiornamenti ritardati

  • Rischia di vendere più del dovuto o di violare le politiche della piattaforma

  • Passa ore a risolvere manualmente problemi relativi a prodotti o ordini

  • Lascia che i concorrenti pubblichino più velocemente e vendano di più

FAQ

No developer needed. Koongo connects to your Custom Platform store and generates your Yandex product feed automatically. Once the feed is ready, you submit it to Yandex, and Koongo handles all subsequent updates.
You need a Yandex vendor account with verified business credentials, including VAT and legal status. Once that's in place, Koongo connects your Custom Platform store, generates your feed, and submits your products to Yandex.
Yandex accepts feeds in YML (Yandex Market Language), CSV, XML, or TXT format. Koongo generates your feed from your Custom Platform catalog in the format Yandex requires, including its native YML, so you don't need to handle the formatting yourself.
Koongo refreshes your Yandex feed automatically on a regular basis. When prices, stock levels, or product details change in your Custom Platform store, your feed reflects those updates - keeping your listings accurate for Yandex's shoppers.
Yes. Koongo's Rules Editor lets you filter your Custom Platform catalog before it feeds into Yandex. Exclude categories, set price thresholds, or filter by availability so only the right products appear in Yandex's comparison and search results.
Yes. Koongo offers a free plan with no credit card required. You can connect your Custom Platform store, generate your Yandex feed, and explore the integration before upgrading. Paid plans start from €24/month.
Yandex offers price comparisons, reviews, and smart advertising to drive high-conversion traffic, and increases visibility through curated listings and optimized search and display placements. Koongo keeps your feed accurate so your products are well-positioned across those placements.

La connessione tra Custom Platform e Yandex è pronta per te

Inizia il tuo piano gratuito, collega il tuo negozio e inizia a vendere su Yandex oggi stesso — tutto dal tuo account Custom Platform, con la potenza di Koongo.

Inizia a vendere su Yandex da Custom Platform