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Connect Custom Platform to Zalando Partner Program and Sell on Major Marketplaces

Selling on Zalando Partner Program from a custom or non-standard store means keeping listings, inventory, and orders in sync across each marketplace. Koongo's wizard connects any store setup, automates your listings, syncs inventory, and imports orders into your order management system.

*Piano gratuito disponibile. No credit card required. Piani a pagamento da 24 €/mese.

Cos'è l'integrazione Custom Platform + Zalando Partner Program?

Koongo connects your Custom Platform to Zalando Partner Program, syncing your listings, inventory, and orders so you can sell on major marketplaces from one place. Whether your store runs on a proprietary system, a headless setup, or a specialized platform, Koongo connects your product data to each marketplace, where shoppers browse and buy directly. Koongo's integration wizard guides you through setup step by step - connecting your store, configuring product settings, order synchronization, and data submission, with no coding needed. Each marketplace has its own categories and requirements, and Koongo's Category Mapping aligns your data to meet each one's specifications. Koongo also offers predefined templates that simplify setup for custom environments. Once your listings are live, Zalando Partner Program orders are imported into your order management system and inventory stays synced in near real-time, with Koongo's Rules Editor letting you refine product data and pricing per marketplace.

Key Benefits:

What it takes to sell on Zalando - and where merchants self-qualify

Europe's largest fashion marketplace Zalando is Europe's largest pure-play fashion e-commerce platform, with roughly 50 million active customers. It's premium-leaning and fashion-focused - not a horizontal marketplace, but fashion only. That makes it a strong fit for fashion brands and a poor one for general retail.

Multi-country reach by default Zalando ships across most of Europe - Germany, Austria, Switzerland, France, Italy, Spain, the Netherlands, Belgium, Poland, the Czech Republic, Sweden, and Denmark, plus growth markets. A brand approved by Zalando typically gets multi-country reach by default.

The brand-approval gate Selling on Zalando is invitation-and-application based - Zalando approves your brand before you can list. This is the most important step to know about up front. If your brand isn't approved, no integration changes that, so it's worth confirming your fit here before anything else.

Fashion-specific listing requirements After approval, listings need fashion attributes - target gender, age group, material composition, garment fit, color family, size system per country - plus high-quality images on neutral backgrounds and an accurate EAN per variant. Koongo's Zalando Partner Product Feed maps these mandatory fields, including Model ID rules for size and color variations, through the Rules Editor and Category Mapping.

Da problemi di connessione a vendite automatizzate
in 3 semplici passaggi

1
Crea il tuo account Koongo, avvia il tuo piano gratuito e connetti il tuo negozio Custom Platform.
2
Configura la connessione a Zalando Partner Program e automatizza le tue inserzioni di prodotti: non è necessario alcun lavoro manuale.
3
Inizia a ottenere nuove vendite da Zalando Partner Program. Monitora e gestisci i tuoi ordini direttamente nel tuo negozio Custom Platform.

Perché ora? Cosa c'è in gioco

Se connetti Custom Platform a Zalando Partner Program con Koongo
  • Raggiungi subito nuovi clienti su Zalando Partner Program

  • Aumenta la visibilità del prodotto e incrementa le vendite

  • Evita errori che causano rifiuti di inserzioni o vendite eccessive

  • Guadagna tempo e concentrati sulla crescita della tua attività

Se non automatizzi questo processo:
  • Perdi vendite a causa di aggiornamenti ritardati

  • Rischia di vendere più del dovuto o di violare le politiche della piattaforma

  • Passa ore a risolvere manualmente problemi relativi a prodotti o ordini

  • Lascia che i concorrenti pubblichino più velocemente e vendano di più

FAQ

No developer needed. Koongo's integration wizard walks you through connecting your Custom Platform store to Zalando Partner Program, configuring product settings, order synchronization, and data submission - no coding required.
Koongo connects Custom Platform to major Zalando Partner Program including Amazon, eBay, Bol, Allegro, Zalando, Cdiscount, Fnac, and many more. From one connection, you can list, sync inventory, and manage orders across the marketplaces you choose.
Koongo keeps your inventory synced in near real-time between Custom Platform and your Zalando Partner Program. When a product sells out in Custom Platform, your listings update automatically, reducing the risk of overselling across channels.
Yes. Koongo automatically imports your Zalando Partner Program orders into your order management system and syncs your inventory. You handle marketplace orders alongside your regular Custom Platform orders, simplifying fulfillment from one place.
Yes. Each marketplace has its own categories, required attributes, and sometimes brand approval. Koongo's Rules Editor and Category Mapping align your Custom Platform data to each marketplace's requirements so your listings meet their specifications.
Yes. Koongo offers a free plan with no credit card required. You can connect your Custom Platform store, set up your Zalando Partner Program through the wizard, and explore the integration before upgrading. Paid plans start from €24/month.
Yes. From one Custom Platform connection, Koongo manages listings, inventory, and orders across multiple Zalando Partner Program at the same time. The Rules Editor lets you tailor products and data per marketplace.