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Connect Shopware 6 to Zalando Connected Retail and Sell on Major Marketplaces

Shopware 6's structured product model is a strong foundation for Zalando Connected Retail - but you still need inventory and order sync across each marketplace. Koongo's wizard provides that layer and keeps every marketplace in sync automatically.

Dettaglio Zalando Connected Retail Inizia il piano gratuito
*Piano gratuito disponibile. No credit card required. Piani a pagamento da 24 €/mese.
Shopware 6
Zalando Connected Retail

Cos'è l'integrazione Shopware 6 + Zalando Connected Retail?

Koongo connects your Shopware 6 store to Zalando Connected Retail, syncing your listings, inventory, and orders so you can sell on major marketplaces from one place. Shopware 6's structured attribute model maps cleanly into each marketplace's listing requirements. Your titles, prices, availability, and images flow from Shopware 6 into each marketplace, where shoppers browse and buy directly. Koongo's integration wizard guides you through setup step by step - connecting your store, configuring product settings, order synchronization, and data submission, with no coding needed. Each marketplace has its own categories and requirements, and Koongo's Category Mapping aligns your Shopware 6 data to meet each one's specifications. Once your listings are live, Koongo automatically imports your Zalando Connected Retail orders into Shopware 6 store and keeps inventory synced in near real-time. You manage marketplace orders alongside your regular orders, simplifying fulfillment from one place, while Koongo's Rules Editor lets you refine product data and pricing per marketplace.

Key Benefits:

What it takes to sell on Zalando - and where merchants self-qualify

Europe's largest fashion marketplace Zalando is Europe's largest pure-play fashion e-commerce platform, with roughly 50 million active customers. It's premium-leaning and fashion-focused - not a horizontal marketplace, but fashion only. That makes it a strong fit for fashion brands and a poor one for general retail.

Multi-country reach by default Zalando ships across most of Europe - Germany, Austria, Switzerland, France, Italy, Spain, the Netherlands, Belgium, Poland, the Czech Republic, Sweden, and Denmark, plus growth markets. A brand approved by Zalando typically gets multi-country reach by default.

The brand-approval gate Selling on Zalando is invitation-and-application based - Zalando approves your brand before you can list. This is the most important step to know about up front. If your brand isn't approved, no integration changes that, so it's worth confirming your fit here before anything else.

Fashion-specific listing requirements After approval, listings need fashion attributes - target gender, age group, material composition, garment fit, color family, size system per country - plus high-quality images on neutral backgrounds and an accurate EAN per variant. Koongo's Zalando Partner Product Feed maps these mandatory fields, including Model ID rules for size and color variations, through the Rules Editor and Category Mapping.

Da problemi di connessione a vendite automatizzate
in 3 semplici passaggi

1
Crea il tuo account Koongo, avvia il tuo piano gratuito e connetti il tuo negozio Shopware 6.
2
Configura la connessione a Zalando Connected Retail e automatizza le tue inserzioni di prodotti: non è necessario alcun lavoro manuale.
3
Inizia a ottenere nuove vendite da Zalando Connected Retail. Monitora e gestisci i tuoi ordini direttamente nel tuo negozio Shopware 6.

Perché ora? Cosa c'è in gioco

Se connetti Shopware 6 a Zalando Connected Retail con Koongo

  • Raggiungi subito nuovi clienti su Zalando Connected Retail

  • Aumenta la visibilità del prodotto e incrementa le vendite

  • Evita errori che causano rifiuti di inserzioni o vendite eccessive

  • Guadagna tempo e concentrati sulla crescita della tua attività

Se non automatizzi questo processo:

  • Perdi vendite a causa di aggiornamenti ritardati

  • Rischia di vendere più del dovuto o di violare le politiche della piattaforma

  • Passa ore a risolvere manualmente problemi relativi a prodotti o ordini

  • Lascia che i concorrenti pubblichino più velocemente e vendano di più

FAQ

No developer needed. Koongo's integration wizard walks you through connecting your Shopware 6 store to Zalando Connected Retail, configuring product settings, order synchronization, and data submission - no coding required.
Koongo connects Shopware 6 to major Zalando Connected Retail including Amazon, eBay, Bol, Allegro, Zalando, Cdiscount, Fnac, and many more. From one connection, you can list, sync inventory, and manage orders across the marketplaces you choose.
Koongo keeps your inventory synced in near real-time between Shopware 6 and your Zalando Connected Retail. When a product sells out in Shopware 6, your listings update automatically, reducing the risk of overselling across channels.
Yes. Koongo automatically imports your Zalando Connected Retail orders into your Shopware 6 store and syncs your inventory. You handle marketplace orders alongside your regular Shopware 6 orders, simplifying fulfillment from one place.
Yes. Each marketplace has its own categories, required attributes, and sometimes brand approval. Koongo's Rules Editor and Category Mapping align your Shopware 6 data to each marketplace's requirements so your listings meet their specifications.
Yes. Koongo offers a free plan with no credit card required. You can connect your Shopware 6 store, set up your Zalando Connected Retail through the wizard, and explore the integration before upgrading. Paid plans start from €24/month.
Yes. From one Shopware 6 connection, Koongo manages listings, inventory, and orders across multiple Zalando Connected Retail at the same time. The Rules Editor lets you tailor products and data per marketplace.

La connessione tra Shopware 6 e Zalando Connected Retail è pronta per te

Inizia il tuo piano gratuito, collega il tuo negozio e inizia a vendere su Zalando Connected Retail oggi stesso — tutto dal tuo account Shopware 6, con la potenza di Koongo.

Inizia a vendere su Zalando Connected Retail da Shopware 6